After a tumultuous three years, the world's state-regulated lottery and sports betting ...Discover
Spring is a time of renewal, the change of seasons that signals new beginnings and the opportunity to try something different. While a lottery’s instant ticket portfolio is stocked full of player favourites, periodically refreshing the line up is a worthwhile endeavour. Leveraging the familiarity of those enduring games with new and exciting features – in the form of new print innovations, designs, or playstyles, for example – is an effective way to boost sales. Several lotteries have made subtle enhancements to refresh games their players already know and love, injecting variety and novelty to generate excitement and chatter at retail.
The data revolution is akin to the industrial revolution of the 1800s. Whereas the industrial revolution was fueled by coal, everything we do today is fueled by data.
“Infinity Instants™ games go well beyond the simple notion of high-definition black printing by bringing vibrant color, scene variety, and ticket-level customization to the instant product,” said Keith Cash, IGT Vice President Global Instant Ticket Services. This new and transformative IGT innovation fundamentally enhances product value and the player experience. “The technology opens a new world of opportunity for designers and lottery product managers to create game mechanics and customized graphics as never before possible, said Cash. “True to its name, the possibilities are infinite.”
Since humans started scrawling on cave walls and chiseling on stone tablets, we’ve been telling love stories. Not only is the love story as old as human existence, it’s arguably more popular than ever. Last year’s sales of romance novels from Penguin Random House were up 50%.
Artificial intelligence, virtual and augmented reality, 3-D modelling, 5G and edge computing are some of the extended reality technologies that make the metaverse possible. As this space rapidly evolves, the lotteries have begun to explore how they can enhance their products and services to enrich connected virtual experiences for their players and ensure their presence in the metaverse.
The WLA and EL brought together 370 participants to celebrate 20 years of their annual iconic marketing event, normally held in London and seen as the opening of the new lottery year. For the second year in a row, the event took place online and was moderated by EL Secretary General, Arjan van’t Veer and WLA Executive Director, Luca Esposito.
In the previous article in this series covering cryptocurrencies and their use in illegal betting, we referred to a report issued by the Asian Racing Federation (ARF) that highlighted the extent of the issue. The ARF plays an instrumental role in bringing attention to the issues around illegal betting in Asia, including where cryptocurrency is involved. The Federation also identifies and supports measures to combat the problem.
- The benefits of certification to WLA standards 9. Nov 2023
- New report on betting duties addresses uneven playing field of legal and illegal sports betting ... 8. Nov 2023
- Exploring the relationship between the continent of Africa and the IOC 31. Oct 2023
- Up, Up and Away: Poland and Switzerland now in the Cloud 30. Oct 2023