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      • Responsible Gaming
    • Support
      • GDPR
    • Advocacy
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      • Illegal Lotteries and Betting Operators
      • Discussion and Position Papers
    • Knowledge
      • Online Gaming for Lotteries
      • Social Gaming and Lotteries
      • Scam Protection
  • Events
    • Events
    • Events Calendar
    • World Lottery Summit
      • WLS 2022
      • Awards
    • Academy
      • Seminars
      • Lottery 101
      • Scholarships
    • Other Industry Events
      • Regional Association Conventions
  • Insights
    • Insights
    • News
      • Association News
      • Member News
    • Editorial
      • Blog
      • Magazine
    • Data Compendium
      • Data Compendium Reports
      • Regular Member Entries
    • Sales Indicator
      • Quarterly Lottery Sales Indicator
  • Members
    • Members
    • Become a Member
      • How to join us
      • Benefits of membership
    • Our Members
      • Regular Members
      • Collaborating Members
      • Associate Members
      • Contributors
      • Honorary Members
  • About Us
    • About Us
    • Introducing the WLA
      • What we do
      • Team
      • Annual Review
      • General Meeting
      • Financial Information
      • WLA Marketing Brochure
      • WLA Code of Conduct
      • WLA By-laws
      • WLA Logo Usage Guide
    • Committees
      • Executive Committee
      • Supporting Committees
    • Partners
      • Regional Associations
      • GLMS
    • Contact
  • Downloads
  • Good Causes
    • Good Causes
    • Lottery Fundamentals
      • The Lottery Business Model
      • Where the money goes
    • Case Studies
      • Africa
      • Asia and the Pacific
      • Europe and the Middle East
      • Latin America
      • North America and The Caribbean
    • Promotions
      • Play for Society
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Promotions

Lottery organizations around the world recognize the powerful message that their beneficiaries can convey and their potential for keeping stakeholders engaged. Communicating effectively about good causes provides lottery organizations with a unique opportunity to differentiate themselves from purely commercial gambling interests. The roles and achievements of WLA member lotteries will not resonate through our societies unless we make a determined effort to promote the good work done.
Play for Society

Lottery beneficiary programs are especially positive when it is made clear to the public that popular projects might not have existed without additional support from the lottery. Launched in 2020, the Play for Society project provides WLA member lotteries with a platform to highlight the excellent work they do in supporting good causes in their communities.

Platinum Contributors
  • IGT
  • Pollard
  • SG Corp 2022
Gold Contributors
  • Caramanah Signs
  • Multilot logo RGB
  • Jumbo
  • Skillrock

World Lottery Association

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Montreal Office: c/o Loto-Québec • 500 Sherbrooke Street West, Suite 2000 • Montréal, Québec H3A 3G6 • Canada • +1 514 282 0273 • [email protected]

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