Lottery 101 provides participants with an overall impression of lottery operations, compares various lottery business models, discusses practices of lotteries across the globe, and delivers an extensive overview of all aspects of the regulatory and competitive environment of the gaming market in which lotteries compete and operate worldwide.
Covering all phases of the lottery lifecycle, you will gain insight into future directions for lottery products and learn about internationally recognized policies, programs, and codes of practice for consumer protection – everything you need to successfully lead a state-authorized lottery business.
This course includes a series of modules that cover the main aspects of the international lottery business model:
|General background: The lottery industry||Understanding the lottery industry|
Understanding the WLA
|Lottery products||Product mix|
Instant ticket games
Internet and electronic lottery products
|Lottery operations||Advertising and marketing|
Supply chain management
|Policies, programs, and codes of practice|
for consumer protection
|WLA Responsible Gaming Framework|
WLA Security Control Standard
|Present challenges||Host lottery current situation|
Response to industry challenges
On completion of this course your participants will be able to:
Benefit from Lottery 101 by sending your new hires to this comprehensive induction course.
This course will be hosted by WLA members, in collaboration with the Regional Associations.