Online sports betting is an exciting pastime for many people and a booming industry that continues to grow thanks to the increased use of connected devices and advance of online offerings throughout COVID-19 pandemic, the changing regulatory landscape of the gambling industry, and more sports leagues and events to bet on. A global report by ResearchandMarkets, a research company offering market insights and analysis, expects the global sports betting market size to reach USD 140.26 billion by 2028.
Belgian players have enjoyed eInstants since the end of 2017, when Loterie Nationale of Belgium (LNB) launched a portfolio of approximately 15 IGT casual play style games. Today, the game library has nearly doubled to include 65 games from different providers. Within the new lineup, perennial games like EmotiCollect and Wheel of Fortune® on the Road continue to be player favorites.
The WLA and EL Sports Betting Seminar took place on May 16, in Seville, Spain, with over 120 participants.
Like all industries, lotteries have been starting to adopt cloud services to enable their operations. This represents a great opportunity for the sector to break free from the constraints of the normal technology investment cycles where ten years between significant upgrades is not uncommon. The cloud also presents other opportunities including to increase resilience, burst capacity for big draws or other events and to benefit from the expertise of companies who specialise in running lower layers of the technology stack.
Spring is a time of renewal, the change of seasons that signals new beginnings and the opportunity to try something different. While a lottery’s instant ticket portfolio is stocked full of player favourites, periodically refreshing the line up is a worthwhile endeavour. Leveraging the familiarity of those enduring games with new and exciting features – in the form of new print innovations, designs, or playstyles, for example – is an effective way to boost sales. Several lotteries have made subtle enhancements to refresh games their players already know and love, injecting variety and novelty to generate excitement and chatter at retail.
The data revolution is akin to the industrial revolution of the 1800s. Whereas the industrial revolution was fueled by coal, everything we do today is fueled by data.
“Infinity Instants™ games go well beyond the simple notion of high-definition black printing by bringing vibrant color, scene variety, and ticket-level customization to the instant product,” said Keith Cash, IGT Vice President Global Instant Ticket Services. This new and transformative IGT innovation fundamentally enhances product value and the player experience. “The technology opens a new world of opportunity for designers and lottery product managers to create game mechanics and customized graphics as never before possible, said Cash. “True to its name, the possibilities are infinite.”
Since humans started scrawling on cave walls and chiseling on stone tablets, we’ve been telling love stories. Not only is the love story as old as human existence, it’s arguably more popular than ever. Last year’s sales of romance novels from Penguin Random House were up 50%.
The world lottery community is a wealth of professional knowledge. As a global association, we see it as our duty to facilitate the sharing of this expertise. With this in mind, the WLA started reaching out to lottery professionals in 2021, to participate in a series of video interviews titled “Voices from the world lottery community: Key opinion leaders”.
Artificial intelligence, virtual and augmented reality, 3-D modelling, 5G and edge computing are some of the extended reality technologies that make the metaverse possible. As this space rapidly evolves, the lotteries have begun to explore how they can enhance their products and services to enrich connected virtual experiences for their players and ensure their presence in the metaverse.