What we do
We are shaping the regulated lottery lottery and sports betting ecosystem to be a force for good. We provide value to all our members by supporting their pursuit of creating positive societal impact, while upholding integrity and responsible gaming standards.
PURPOSE
Why we exist
Support our global member organizations in providing socially responsible offerings to generate funds for positive societal impact
Supporting government sanctioned lotteries in their pursuit of:
- Social responsibility
- Responsible gaming
- Ensuring safe, secure business operations
VISION
What we want to become
For the WLA to be recognized as the global lottery and betting game1 authority and to support its members in contributing to society
To achieve this, we are strengthening our value proposition.
Our goal is to enhance the support we provide members across business operations, so that they can successfully realize their goals of raising funds to positively impact society.
MISSION
How we will achieve our vision
The WLA aims to progress the global regulated lottery and sports betting ecosystem, by providing value to its diverse member base through key products, services and sharing of knowledge.
For the highest impact and benefit to all members including lotteries, sports betting operators, regulators and players we will:
- Provide valuable insights into key industry trends
- Advocate for our collective interests
- Advance our certification standards for responsible gaming and security
- Lead the fight against illegal betting operators to maintain our industry's integrity
- Champion good corporate citizenship
1 The WLA by laws define “lottery and betting games” as: Lotto, classic lotteries, instant games, on and offine lottery games, video lottery, Toto, sports betting, sports lotteries, pari-mutuel betting on horse racing.
