Online Gaming for Lotteries, a discussion paper published by the WLA in 2014, outlines the most important topics that lotteries must consider when offering their products online. It provides online-gaming best practices derived from WLA member lotteries, as well as the most common areas of risk when implementing online gaming platforms. From the legal and regulatory basis of online gaming, through to business models currently used in online gaming, and player account management, Online Gaming for Lotteries offers all the essentials for taking your lottery online.
Over the past decade, the social gaming industry has exponentially grown alongside the social media boom. Statista, a leading provider of market and consumer data, estimates that the revenue of the global social gaming market reached USD 71.44 billion in 2019. Lotteries are well positioned to take advantage of the opportunities offered by entering social gaming. The WLA discussion paper, Social Gaming and Lotteries, gives you the inside on the power of social networks and how they can be leveraged to drive your lottery business.