Social Gaming and Lotteries

Over the past decade, the social gaming industry has exponentially grown alongside the social media boom. Statista, a leading provider of market and consumer data, estimates that the revenue of the global social gaming market reached USD 71.44 billion in 2019. Lotteries are well positioned to take advantage of the opportunities offered by entering social gaming. The WLA discussion paper, Social Gaming and Lotteries, gives you the inside on the power of social networks and how they can be leveraged to drive your lottery business.