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WLA/EL Marketing seminar: Digital marketing

February 5 – 6, 2024
A WLA/EL Event

Hosted by The World Lottery Association (WLA) & European Lotteries (EL)

Venue: Shaw Theatre & Pullman Hotel St. Pancras, London, UK

In today's rapidly evolving business landscape, the digital realm has become a cornerstone of marketing strategy. Digital marketing, also known as online marketing or internet marketing, has revolutionized the way businesses connect with their audience and promote their products and services. This dynamic and ever-expanding field encompasses a wide range of tactics and channels, leveraging the power of the internet to reach and engage with consumers. From search engine optimization (SEO) and social media marketing to email campaigns and pay-per-click advertising, digital marketing has reshaped the marketing landscape by offering new opportunities and challenges for businesses seeking to thrive in the digital age.

The 2024 edition of the WLA/EL Marketing seminar explores the fundamentals of digital marketing, its significance in today’s lottery world, and the key strategies that drive its success.

The 2024 WLA/EL Marketing seminar runs ahead and partially in parallel with ICE London from February 6-8, 2024 – Find out more here.