WLA/EL Marketing seminar
January 22 – 24 , 2025
A WLA/EL Event
Hosted by The World Lottery Association (WLA) & European Lotteries (EL)
Venue: Sofitel Skipper, Av. del Litoral, 10, Ciutat Vella, 08005 Barcelona, Spain
In today’s dynamic and fast-paced environment, lottery marketers face a multitude of challenges, making it crucial to strike the right balance between priorities and objectives. From managing sales growth while ensuring responsible gaming practices to navigating the complexities of both retail and digital channels, the need for innovative solutions to timeless marketing dilemmas has never been greater.
The Marketing Seminar will not only delve deeper into these critical topics, but will also celebrate its exciting move to Spain! Coinciding with ICE Barcelona and continuing just after, this is a unique opportunity for fresh beginnings and the chance to explore a vibrant new location!
Why attend? Here is what to expect:
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Turn dilemmas into opportunities: Balance competing priorities and leverage new media/technologies to turn marketing challenges into opportunities.
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Dive into key marketing challenges: Gain insights on how to make informed and strategic decisions.
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Stay ahead of the game: Discover the latest lottery trends, find the right balance, remain credible and ensure your strategies resonate with new and existing players..
- Network, exchange and learn: Engage with lottery peers and professionals, share experiences and build connections.
Important information regarding accommodation
The fee includes two nights' accommodation (22 & 23 January) and your participation in the seminar. Any extra nights are on request and if confirmed are to be paid directly at the hotel.
The event is open to EL/WLA (Lottery & Associate) Members. The programme will be available on our websites.
We look forward to welcoming you to Barcelona!
