LAS VEGAS and ATLANTA, August 26, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces its JAMES BOND Lottery Challenge was a hit with 112 lottery winners from 12 U.S. states vying for a chance to win cash prizes up to $1 million or more. Tied to the Company’s JAMES BOND 007 linked instant “scratch” game, the event was held at the Paris Las Vegas over 10 days in July, with more than $1.4 million in total prizes awarded.
“We were thrilled to give 40 of our customers this unique experiential opportunity through our partnership with Scientific Games,” said Michael Sweeney, Executive Director of the Massachusetts State Lottery. “This ticket proved to be very popular in Massachusetts and the chances to win a trip to Las Vegas were a contributing factor to the game’s overwhelming success.”
The JAMES BOND Lottery Challenge linked game featured a second-chance prize event which gave each prizewinner a five-day/four-night trip for two to Las Vegas, including round-trip airfare, hotel accommodations and $1,000 spending money. Prizewinners came from Colorado, Indiana, Maine, Maryland, Massachusetts, New Hamsphire, New Mexico, North Carolina, Pennsylvania, South Dakota, Texas and Virginia, all with the opportunity to play the JAMES BOND Lottery Challenge.
The JAMES BOND Lottery Challenge consisted of two events: a Bonus Event and Stage Show. In the Bonus Event, each participant had a chance to win a cash prize from $1,000 to $10,000. Stage Show participants each played four JAMES BOND 007 themed mini-games for the chance to win up to $1 million. At the conclusion of the Stage Show, all participants had the chance to multiply their winnings from the Bonus Event, with one lucky group of participants multiplying their winnings by 10.
“Leading up to the summer 2021 event, the prizewinners expressed their excitement and eagerness to attend. We were able to deliver a unique experiential prize in Las Vegas and the thrilling opportunity to win additional cash prizes,” said John Schulz, SVP Instant Products for Scientific Games. “Combining licensed brands to these once-in-a-lifetime events allows us to engage players in a way that is unparalleled in the lottery industry. Digital can be a key component that brings it all together – great game, iconic brand, digital extension to the retail game, and an experiential prize.”
With a total of over $352 million in retail sales (USD), the JAMES BOND 007 instant scratch game created by Scientific Games hit lottery retail stores in the U.S. beginning in September 2019 and it is still on sale in some markets. The game performed an average of 26% higher and as much as 104% higher than other games in the same market, and it is driving strong proceeds for lottery beneficiary programs. In the U.S., 12 states offered the JAMES BOND 007 game, all participating in the winners event. Internationally, six lotteries launched separate JAMES BOND 007 games and five lotteries launched NO TIME TO DIE themed games, all planned to coincide with the release of the 25th JAMES BOND film, only in theaters October 2021. Worldwide, four lotteries offered both digital and retail JAMES BOND 007 games to their players.
In 2007, the Company pioneered the concept of blockbuster, multi-state in-person winner events for the lottery industry, managing and producing more than 12 major events since, including its BILLION DOLLAR CHALLENGE® events in Las Vegas. Scientific Games’ next linked game is currently in development.
Scientific Games is a U.S.-based company providing games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.
© 2021 Scientific Games Corporation. All Rights Reserved.
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About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.