The selected firm will enter into negotiations with IGT Indiana, the Lottery’s integrated services provider, to develop a contractual relationship.
Working with the Lottery, the agency partner will be expected to:
- Plan and purchase all media – Including traditional and non-traditional needs.
- Create purchase intent – Assist in publicizing products, brand and promotional messaging to drive understanding and engagement with Lottery in an efficient and effective manner.
- Enhance overall image of the Lottery – Aid the Lottery in increasing relevance and understanding of the brand, its mission and beneficiaries in each of the 92 counties across the state.
- Strategic and creative collaboration – Work collaboratively with the internal Lottery marketing and retail teams, creative agency of record as well as any other vendors necessary to achieve the Hoosier Lottery’s objectives.
Find out more details about the bidding process, requirements, scope of work, and the Hoosier Lottery at this link.
