Since its establishment, Loteria Română has played a vital role in supporting numerous social causes and contributing to the well-being of Romanian communities. The new logo and visual identity represent a harmonious blend of tradition and progress. Drawing inspiration from Romania's rich cultural heritage and the lottery's storied history, the logo symbolizes the enduring spirit of Loteria Română. At the same time, it embraces contemporary design elements that reflect the organization's forward-looking approach to gaming.
"We are immensely proud to celebrate our 117th anniversary, a testament to our longevity and commitment to serving the Romanian people. Our new visual identity signifies our dedication to providing innovative and responsible gaming experiences while honouring our heritage. The refreshed identity will be gradually implemented across all Loteria Română platforms, including lottery tickets, digital channels, and retail locations, ensuring a consistent and engaging experience for players. Join us in celebrating 117 years of enriching Romanian lives as we embark on this exciting new chapter in Loteria Română's journey" said Mr Ionuț – Valeriu ANDREI, CEO of Loteria Română.
