The move to a single brand reflects the rapid convergence of Genius Sports’ capabilities in sports technology, live data, video and betting products to power connected fan experiences.
Its Betgenius and Genius Sports Media brands have been discontinued with the company’s solutions and product development sitting under Sportstech, Video, Sportsbook and Media & Engagement moving forward.
A vibrant new brand identity reinforces the company’s position as a leader and innovator in sports technology and data.
“As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand. This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalized fan experiences via the convergence of sports, betting, advertising and streaming.”
“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”
– Mark Locke, Chief Executive Officer of Genius Sports
Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II and subsequently trade on the NYSE under the symbol “GENI”.
About Genius Sports
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.
We are the trusted partner to over 500 sports organisations globally, including many of the world’s largest leagues and federations such as the NFL, NBA, MLB, Premier League, FIBA, NCAA and PGA TOUR.
Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.