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    • Our Members
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      • Honorary Members
  • About Us
    • About Us
    • Introducing the WLA
      • What we do
      • Contact us
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      • Financial Information
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      • Executive Committee
      • Supporting Committees
    • Partners
      • Regional Associations
      • ULIS
    • Contact form
  • Downloads
  • Good Causes
    • Good Causes
    • Lottery Fundamentals
      • The Lottery Business Model
    • Promoting good causes
      • Play for Society
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  3. Promoting good causes
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Promoting good causes

Global regulated lottery and sports betting operators around the world recognize the powerful message that their beneficiaries can convey and their potential for keeping stakeholders engaged. Communicating effectively about good causes provides regulated lottery and sports betting organizations with a unique opportunity to differentiate themselves from purely commercial gambling interests. The roles and achievements of WLA member lotteries and sports betting members will not resonate through our societies unless we make a determined effort to promote the good work done.
Play for Society

Regulated lottery and sports betting beneficiary programs are especially positive when it is made clear to the public that popular projects might not have existed without additional support. Launched in 2020, the Play for Society project provides WLA member lotteries and sports betting operators with a platform to highlight the excellent work they do in supporting good causes in their respective communities.

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