New organization’s digital and sports teams expanding to serve global lottery customers
Nick Negro takes company’s CFO reins following James Bunitsky’s retirement
ATLANTA, GA, February 28, 2023 – Scientific Games has debuted new industry-first, advanced lottery instant scratch game printing technology at the company’s metro Atlanta global headquarters as the next phase in the company’s instant game manufacturing expansion plan. The new instant game technology will provide lotteries in the U.S. and Canada with Dimension products featuring a holographic-like effect.
ATLANTA, February 7, 2023 – Scientific Games has partnered with Optimove on a groundbreaking project that will pair five U.S. state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and CRM for each of them to optimize their paid social media campaigns with customized data-driven strategies.
ATLANTA, January 25, 2023 – Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador. The company has helped the Lottery significantly grow its instant game sales since 2017 with proceeds benefitting health, education and social programs in the Central American country.
ATLANTA, January 17, 2023 – Scientific Games and the Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games. In October, the Oklahoma Lottery launched four games under the FastPlay games banner at the $1, $2, $5 and $10 price points. The games have become one of the Lottery’s top-performing terminal-generated game categories, generating more than $2 million in retail sales since launch. Five additional games were added in December. The new FastPlay Games offer the first instant win progressive jackpot (at the $2, $5 and $10 price points) of any Oklahoma Lottery product.
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