The long-term agreement is the latest significant boost for customers of Stats Perform’s award-winning Bet LiveStreams video service, following the addition of English Football League (EFL) competitions in August 2024 and ICC international cricket in June 2024, and multiple new AI-powered features to enhance the user experience.
This SPFL and SWPL live streaming partnership includes the men’s William Hill Premiership and the ScottishPower Women’s Premier League, plus key games from the William Hill Championship, William Hill League One, Premier Sports League Cup, SPFL Trust Trophy and the SWPL’s Sky Sports Cup.
Neil Doncaster, Group Chief Executive of the SPFL, said: “We always seek the most reliable, trustworthy partners for Scottish football, who can deliver the highest quality experiences for our fans. Stats Perform’s team and technologies are trusted by top sports federations globally, as well as billions of fans. Their experience as pioneers of live sports streaming for licensed sportsbooks means our fans also tap into a wealth of innovation in that world. We’re excited to start working together.”
The SWPL’s Managing Director, Fiona McIntyre, added: “The SWPL was established in 2022, as part of the SPFL group, with a view to professionalising elite women’s football in Scotland and growing revenues for the benefit of SWPL clubs. This new partnership represents an innovative step and another milestone for the SWPL, as it is the first partnership of its kind in respect of women’s football in Scotland. We are delighted to be working with Stats Perform.”
Andrew Ashenden, Chief Betting Officer at Stats Perform said: “We’re delighted to add elite Scottish men’s and women’s football to our Bet LiveStreams service. The SPFL group, with SPFL and SWPL competitions, brings another heavyweight set of well-timed, high-octane football betting rights into our package. Its teams, players and historic rivalries are very popular with global fans. Football remains the world’s most followed sport and the SPFL and SWPL games sit perfectly alongside our top calibre competitions from England, Spain, Italy and many more besides, making our AI-enriched service critical to any licensed sportsbook globally that has football fans as customers.”
About Stats Perform
Stats Perform is the market leader in sports tech providing the most trusted sports data and the latest advancements in applying AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience. The company collects the most detailed sports data to create new experiences across sports. Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. For more information, visit StatsPerform.com.
