MALTA, January 25, 2024 – DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates in any global target market, enhance their brand's footprint by pinpointing key publisher traffic, maximise efficiencies and earnings by identifying high-value pages on existing affiliate sites, and gain crucial insights into site ownership.

Affiliate managers who use PartnerMatrix will be able to significantly speed up their processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.

For the first time, affiliate website traffic analytics can be viewed in parallel with player data such as First Time Depositors and Net Gaming Revenue.

The integration with DeepCI, part of the EveryMatrix group, marks a pivotal moment in affiliate marketing and underlines PartnerMatrix’s commitment to providing unrivalled solutions for affiliate marketing analysis and control.

Vahe Khalatyan, CEO, PartnerMatrix, said: “Through this alliance PartnerMatrix is introducing an entirely new and exclusive level of affiliate marketing solutions, providing our customers with complete control over every element of affiliate operations.

“Starting with adaptable commission models, access to real-time data, and now allowing comprehensive control over ad placements, we ensure absolute transparency in affiliate collaborations.

“DeepCI has access to a unique set of data, and data products, and has already established itself as a must-have resource for affiliate managers. This synergy will further bolster PartnerMatrix and equip our operators with even more enhanced competitive tools.”

Lewis Civin, CEO, DeepCI, said: “PartnerMatrix has undeniably solidified its position as the premier provider of affiliate marketing solutions in the iGaming industry. I am confident that this integration will merge the strengths of two industry leaders to forge the most groundbreaking affiliate toolkit, heralding a revolution in the affiliate marketing landscape.

“This collaboration will empower operators globally, equipping them with the foremost analytical solutions, supercharging their affiliate efficiencies to unprecedented heights.”

DeepCI interface and functionality is available within the PartnerMatrix system, enabling PartnerMatrix clients access to the largest and most advanced data products in the industry. Similarly, PartnerMatrix financial data is available to its clients within the DeepCI platform.

To arrange a meeting with the PartnerMatrix / DeepCI at ICE or iGB Affiliate 2024
book a meeting with our experts today OR contact:

Artyom Matevosyan
Senior Sales Manager
[email protected]

Dan Grigorescu
Sales Director
[email protected]

About DeepCI

DeepCI is a leading affiliate intelligence platform for the iGaming industry offering game-changing SEO and PPC data tracking on every affiliate publisher page. Founded in 2020 DeepCI has rapidly grown, delivering services to some of the world’s largest betting and gaming brands including bet365, Betway, and Betsson. On July 1st, 2023, EveryMatrix acquired DeepCI.

Monitoring over 80 million individual affiliate pages, DeepCI’s powerful proprietary technology automates affiliate tasks, identifies traffic opportunities, and helps iGaming brands maximize the value of each affiliate website, optimize affiliate programs and drive profitable partnerships.

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About PartnerMatrix

PartnerMatrix is the essential iGaming affiliate tool for your online and offline marketing strategy. Get more traffic, more sales, and total control over your affiliate campaigns using just one highly customizable affiliate software platform designed for casino and sportsbook operators.

With PartnerMatrix, you can create, manage, track and analyse your affiliate marketing programs, have access to flexible multi-tiered affiliate commission models, and a complete set of marketing tools with 24/7 support. PartnerMatrix is also adaptable for different markets and regions.

At PartnerMatrix, we are constantly mastering and updating our tools to answer modern affiliate marketing needs.

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For more information, please write to: [email protected]