London, January 11, 2024 – OpenBet, a leading content, platform and service provider to the gambling industry, has announced a partnership with German lottery operator, WestLotto, to supply Neccton’s gambling compliance products.

A World Lottery Association (WLA) member, WestLotto was first launched in 1955 and prides itself on sustainability through both commercial success and a commitment to responsible gaming, making Neccton a well-suited partner.

By integrating OpenBet-owned Neccton’s responsible gaming, anti-money laundering (AML) and fraud detection service, WestLotto will exceed its regulatory obligations and boost its responsible gaming procedures, resulting in a safer betting experience for players.

After developing a long-standing reputation as a top-tier provider among lotteries worldwide, this latest agreement marks the 18th lottery operator to have partnered with OpenBet. The new agreement follows OpenBet’s announcement that it had been accepted as a Gold Contributor with the WLA last year and highlights Neccton’s position as a trusted partner to lotteries worldwide.

Michael Auer, Managing Director of Neccton at OpenBet, commented: “Our new partnership with WestLotto is hugely exciting and we are delighted to foster this significant relationship with Germany’s largest lottery provider.”

“This is a significant move for us as it makes Neccton the largest responsible gaming provider in this market. We look forward to continuing our growth and enjoying a successful working relationship with WestLotto.”

Axel Weber, Head of Public Affairs, Communication and Responsible Gaming at WestLotto, said: “Player protection as part of responsible gaming is a top priority for WestLotto. This applies to both terrestrial and online gaming. Neccton's OpenBet provides us with a tool that meets our player protection requirements and helps us to offer our players an even safer gaming environment online.”

“Player Protection as part of Responsible Gaming is a top priority for WestLotto. We look forward to working with OpenBet and Neccton in ensuring players have a safe gambling environment and can continue to enjoy our games.”

About OpenBet 

OpenBet is a world leader in sports betting entertainment. With over 25 years’ experience and a passion for innovation, OpenBet’s modular range of technology, content and services is entrusted by the globe’s biggest sports betting brands, lotteries, casinos and tribal operators. It is a leading business-to-business sports betting partner in the U.S., U.K., Australia and Canada, with a strong position in Europe and APAC. To date, OpenBet has over 75 global customers and a 100% uptime record across major sporting events.   

OpenBet is a subsidiary of Endeavor, a global sports and entertainment company. 

The company has earned industry recognition through multiple award wins recently, including ‘Full-Service Platform Provider’ and ‘Sportsbook Platform Provider’ at EGR North America Awards 2023, ‘Platform Provider of the Year’ and ‘Land-Based Betting & Gaming Product’ at SBC North America Awards 2023, and ‘Sportsbook Platform Supplier’ at the EGR B2B Awards 2023. 

To find out more about OpenBet, please visit