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Upcoming Events at The Bloomsbury Hotel, Category Seminars

The WLA Academy offers a full program of seminars, workshops and round tables for top and mid-level managers as well as entry-level personnel. Throughout the year in different locations around the world, specialists from inside and outside the industry, including internationally respected academics, share their knowledge and insights to support the continuing education programs of WLA members.

07 Feb – 09 Feb 2018
Location: The Bloomsbury Hotel, Great Russell Street 16-22, London, England, United Kingdom
Category: Seminars

A EL/WLA Event – Hosted by Camelot

Last year we explored the 3B’s of lottery marketing, the big jackpots, big communities and big data and we understood the challenges of being BIG. The inconvenient truth of being BIG is that the models built to manage these sizes are the same models that potentially prevent our lotteries from seizing new opportunities, personalising our communication and focusing on individual’s needs. Lotteries need to also “think SMALL!” The logic behind “Thinking SMALL” is based on the world we now live in. A world where small clusters of niches, competitors and individuals contradict every business model ever created; this is a world where the small have become mighty. With the help of inspiring keynote speakers from inside and outside the lottery sector, we will explore what The Small-mighty consumer and business community means for marketing.

Platinum Contributors

  • IGTIGT
  • IntralotIntralot
  • NovomaticNovomatic
  • Scientific GamesScientific Games
  • IntralotIntralot
  • NovomaticNovomatic
  • Scientific GamesScientific Games
  • IGTIGT
  • NovomaticNovomatic
  • Scientific GamesScientific Games
  • IGTIGT
  • IntralotIntralot
  • Scientific GamesScientific Games
  • IGTIGT
  • IntralotIntralot
  • NovomaticNovomatic

Gold Contributors

  • 500.com500.com
  • Jumbo InteractiveJumbo Interactive
  • PlaytechPlaytech
  • Pollard banknotePollard banknote
  • Jumbo InteractiveJumbo Interactive
  • PlaytechPlaytech
  • Pollard banknotePollard banknote
  • 500.com500.com
  • PlaytechPlaytech
  • Pollard banknotePollard banknote
  • 500.com500.com
  • Jumbo InteractiveJumbo Interactive
  • Pollard banknote
  • 500.com
  • Jumbo Interactive
  • Playtech

Basel Office

World Lottery Association
Lange Gasse 20
CH-4002 Basel
Switzerland

 
Tel +41 61 544 11 00
Fax +41 61 544 79 60
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Montreal Office

World Lottery Association
c/o Loto-Québec
500 Sherbrooke Street West
Suite 2000
Montréal, Québec H3A 3G6
Canada

 
Tel +1 514 282 0273
Fax +1 514 873 8999
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