Global lottery sales strengthen to 10.1% for Q1–Q3 2014; growth driven by Asia Pacific, Latin America, and Europe; North America holds steady.
—Following a robust first half, growth in world lottery sales strengthened further in the third quarter of 2014, with a nine-month on nine-month increase in global sales of 10.1%, up from a half-year on half-year global increase in sales of 8.4%. The Latin American and Asia Pacific regions performed the most strongly over Q1–Q3 2014, as against Q1–Q3 2013, while Europe shrugged off its ongoing economic woes to also record a healthy increase in 9M on 9M sales. In contrast, sales in North America held steady over the same timeframe.
Defying expectations, lotteries made a bright start to 2014, with first-quarter on first-quarter sales increasing by 8.9%, the best opening to a new year since 2012. The growth in global lottery sales was again grounded in strong performances from the Asia Pacific and Latin American regions, with additional contributions from the North American market and, surprisingly, the European region.
With lotteries continuing to perform strongly in the second quarter of 2014, world markets enjoyed a robust first half of the year, with half-year on half-year sales increasing by 8.4% on aggregate. Growth in global lottery sales was once again driven by the thriving Asia Pacific and Latin American regions, with more modest contributions coming from the European and African markets.
In 2013, full-year on full-year global lottery sales grew 4.9%, moderating from 2012 full-year on full-year growth of 7.7%. The growth in worldwide lottery sales was again built on the foundations of strong performances from the Asia Pacific and Latin American regions, with both these regions having recorded double-digit growth in sales over the past three consecutive quarters. The strong performance of the Asia Pacific and Latin American markets was offset, however, by the performance of the European region, which saw full-year on full-year sales contract in 2013. For its part, the North American market registered mild year-on-year gains for 2013, while the African market for FY 2013 was basically unchanged relative to its overall position in FY 2012. The tempering of sales globally in 2013, together with recent political and economic developments worldwide such as the crisis in Ukraine and heightened economic instability in Argentina, suggests it would be prudent to adopt a cautious outlook on global lottery sales for 2014. Indeed, global growth in world lottery sales has now slowed for two years in succession, after reaching a high point in 2011, as the attendant graph shows.
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