WLA/EL Marketing Seminar 2018: The biggest trend in marketing is SMALL!
The 2018 WLA/EL Marketing Seminar, hosted by Camelot, will explore how “Thinking SMALL!” is the key to attracting and retaining lottery customers.
London, February 7-9, 2018–For years, the prevailing marketing wisdom has been to think big, go large, and spread the word as widely as possible. But how have things changed in the last few years? How is the growing trend towards personalization, niching, and consumer-focused marketing changing the way we do things?
These are the questions that will be answered during the 2018 WLA/EL Marketing Seminar, hosted by Camelot, from February 7 – 9 in London, UK at The Bloomsbury. Keynote speakers will include Jon Duschinsky, Alan O’Neill, and Huib Van Bockel. You can download now the Program and the Bochure of this important seminar.
From Thinking Big to Thinking Small, we’ll explore the “Small-mighty consumer and business community” and unlock the marketing potential of smaller, tighter and more focused marketing opportunities.
The WLA and EL seminar teams.