Global lottery sales strengthen to 10.1% for Q1–Q3 2014; growth driven by Asia Pacific, Latin America, and Europe; North America holds steady.
—Following a robust first half, growth in world lottery sales strengthened further in the third quarter of 2014, with a nine-month on nine-month increase in global sales of 10.1%, up from a half-year on half-year global increase in sales of 8.4%. The Latin American and Asia Pacific regions performed the most strongly over Q1–Q3 2014, as against Q1–Q3 2013, while Europe shrugged off its ongoing economic woes to also record a healthy increase in 9M on 9M sales. In contrast, sales in North America held steady over the same timeframe.
Basel, 23 December 2014—Following a robust first half, growth in world lottery sales strengthened further in the third quarter of 2014, with a nine-month on nine-month increase in global sales of 10.1%, up from a half-year on half-year global increase in sales of 8.4%. The Latin American and Asia Pacific regions performed the most strongly over Q1–Q3 2014, as against Q1–Q3 2013, while Europe shrugged off its ongoing economic woes to also record a healthy increase in 9M on 9M sales. In contrast, sales in North America held steady over the same timeframe.
Latin American participants in the WLA Quarterly Lottery Sales Indicator enjoyed the strongest showing, with an aggregate increase in sales of 22.4% across the first nine months of 2014, as compared to the first nine months of 2013. The growth in sales across Latin America was yet again underpinned by Argentina’s Lotería Nacional Sociedad del Estado, which in a continued strong showing saw its sales rise by 26.8% for Q1–Q3 2014 over Q1–Q3 2013. Brazil’s Caixa Econômica Federal also performed vigorously, recording three-quarter year on three-quarter year sales growth of 17.1%.
Participating lotteries from the Asia Pacific region registered an aggregate 9M on 9M increase in sales of 17.8%. Growth in the Asia Pacific region was once again fuelled by the mainland Chinese lotteries, with the China Sports Lottery reporting an increase in sales of 33.8% for the period January–September 2014 over the period January–September 2013, and the Chinese Welfare Lottery posting an increase in sales of 17.5% for the same nine-month on nine-month period. In particular, sales at the China Sports Lottery increased by a startling 92.9% for the month of July 2014, as against the month of July 2013. The 20th FIFA World Cup, held in Brazil from June 12 to July 13, 2014, was the main factor in the growth in sales at the China Sports lottery over the relevant timeframe. Other lotteries reporting sales growth in the Asia Pacific region included Australia’s Lotterywest, which posted a 9M on 9M increase in sales of 5.2%.
Collectively, participating lotteries from Africa saw their sales increase on aggregate by 5.2% for the first three quarters of 2014, as against the first three quarters of 2013. Growth in the African markets was driven by Ghana’s National Lottery Authority, which reported a 9M on 9M increase in sales of 19.3%. Following closely on the heels of the Ghanese national lottery was the Mauritian National Lottery, which saw a three-quarter year on three-quarter year increase in sales of 17.9%. Also continuing its very strong showing was Morocco’s La Marocaine des Jeux, which recorded an increase in sales of 17.7% for Q1–Q3 2014, as against Q1–Q3 2013. Offsetting these strong gains, however, the National Lottery of South Africa saw its sales dip slightly over the corresponding timeframe.
Sales at participating European lotteries continued to strengthen, with the region as a whole recording an aggregate increase in sales of 4.2% for the first nine months of 2014, as against the first nine months of 2013. Leading the way was Hungary’s Szerencsejáték Zrt., which reported growth in sales of 25.2% for the period January–September 2014, as against the period January–September 2013. Growth at Greece’s OPAP was also in double-digit territory, with the Greek national lottery reporting an increase in sales of 12.9% for 9M 2014, as against 9M 2013. In particular, Q3 2014 revenues were up by 19.1% on Q3 2013, owing to the strong performance of Hellenic Lotteries on the one hand, and to the ongoing increase in sales of Pame Stihima (fixed odds sports betting) on the other. Sales at the Czech Republic’s SAZKA, a.s. were also up 9.3% for 9M 2014 over 9M 2013, while Finland’s Veikkaus Oy, Poland’s Totalizator Sportowy, and Italy’s Lottomatica all reported nine-month on nine-month increases in sales of more than 5%. Counterbalancing these gains, however, was the performance of lotteries from Spain, which collectively saw sales decline across the board for the period January–September 2014, as against the period January–September 2013.
Despite the improving U.S. economy, lottery sales in the North American region were flat for the first three-quarters of 2014, versus the first three-quarters of 2013. Participating North American lotteries eked out an aggregate increase in sales of 0.8% across the first three quarters of 2014, as compared to the corresponding period in 2013. The California Lottery witnessed the strongest performance in the North American market across this timeframe, recording an increase in sales of 7.5% for the first nine months of 2014, as against the first nine months of 2013. Ontario Lottery and Gaming Corporation also saw its sales grow for 9M 2014 over 9M 2013, by some 4.2%. Otherwise, sales across the board in the North American region were either flat or down for the nine months through to September 2014, as against the nine months through to September 2013.
The WLA will continue to track the progress of global lottery sales in future editions of the WLA Quarterly Lottery Sales Indicator. We wish to thank all WLA member lotteries participating in this initiative, and look forward to bringing you the fourth quarter 2014 results shortly.
WLA Executive Director
|* Based on sales of participating lotteries. Participating lotteries by region:|
|Ghana: National Lottery Authority||Argentina: Lotería Nacional Sociedad del Estado|
|Mauritius: Mauritius National Lottery||Brazil: Caixa Econômica Federal|
|Morocco: La Marocaine des Jeux et des Sports||Chile: Polla Chilena de Beneficencia|
|Morocco: Loterie Nationale||Mexico: Lotería National para la Asistencia Pública|
|South Africa: Gidani (Proprietary) Limited|
|Asia Pacific||North America|
|Australia: Lotterywest||Canada: Loto-Québec|
|China: China Sports Lottery||Canada: Ontario Lottery|
|China: Chinese Welfare Lottery||USA: California Lottery|
|Hong Kong: HKJC||USA: Connecticut Lottery Corporation|
|Japan: Mizuho Bank Ltd.||USA: Kentucky Lottery Corporation|
|Europe||USA: Minnesota State Lottery|
|Czech Republic: SAZKA sázková kancelář, a.s.||USA: New York State Lottery|
|Finland: Veikkaus Oy||USA: Tennessee Education Lottery Corporation|
|France: Francaise des Jeux|
|Hungary: Szerencsejáték Zrt.|
|Italy: Lottomatica S.p.A|
|Norway: Norsk Tipping AS|
|Poland: Totalizator Sportowy Sp. z o.o.|
|Spain: Loterías y Apuestas del Estado|
|Spain: Organización Nacional de Ciegos Españoles|
|Sweden: AB Svenska Spel|
|Switerland: La Loterie Romande|
|United Kingdom: Camelot UK Lotteries Limited|