WLS 2018: Jeff Fromm – Connecting with a New Generation
How does one market to a generation that is regularly faced with distraction and constantly oversaturated with information? How can one inspire and reward the adventurous mindset that is necessary to enjoy the offerings of the world's lotteries, when conservative behavior is on the rise? Jeff Fromm, president of FutureCast, a marketing consultancy that specializes in millennial trends, answered those questions in a motivational keynote speech of the World Lottery Summit entitled How to Attract the Elusive Millennial on Monday, November 19, 2018. He is a contributing writer to Forbes magazine and the co-author of three books: Marketing to Millennials, Millennials with Kids and Marketing to Gen Z. He has more than 25 years of brand marketing consulting experience.
Christophe Blanchard-Dignac wins the 2018 Guy Simonis Award
At the closing dinner of the 2018 WLA Convention and Trade Show, Christophe Blanchard-Dignac was presented with the Guy Simonis Lifetime Achievement Award, the WLA’s most prestigious award for individual achievement in the lottery industry.
Among the lottery sector's most prestigious accolades, the Guy Simonis Lifetime Achievement Award is bestowed by the WLA on select recipients in recognition of their unparalleled contributions to the lottery industry. Past winners include Dianne Thompson DBE, Dr. Edward Stanek, Lothar Lammars, as well as Guy Simonis himself. At WLS 2018, Christophe Blanchard-Dignac, former President and CEO of La Française des Jeux (FDJ), was the tenth individual to be so honored with this illustrious decoration.
The Power of the Right Decisions
Each day, we face challenges, and need to make decisions – but what happens when those decisions could spell the difference between life and death? How do you make the right choice? Nando Parrado, survivor and author, shared his story and insights as the opening keynote speaker at WLS 2018.
Author of Miracle in the Andes: 72 Days on the Mountain and My Long Trek Home, and survivor of the crash of Uruguayan Air Force Flight 571 in the Andes mountains, Nando Parrado, was the first keynote speaker to appear at the World Lottery Summit 2018 in Buenos Aires. He shared the story of the trials and challenges faced by the sixteen survivors under impossibly harsh conditions that nobody believed they could survive. As stated by MC Karin Cohen, this story of leadership and teamwork is an inspiration to all who hear it.
The WLA launches a web blog
In order to enhance our communication platform, we have initiated a new online journal. With this effort, we hope to rapidly generate and disseminate more content to our members. The new blog will complement the WLA's existing publications, the WLA magazine, the WLA Global Lottery Data Compendium, and the WLA Year in Review. Industry relevant themes, such as responsible gaming, sports integrity, IT security, and combating illegal gaming, as well as reports on various WLA events will be will be covered in the blog. With this effort, we hope to better serve the world lottery community.
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