Global lottery sales for 2018 were up a healthy 8.7% on the previous year, thanks to strong second-half growth, especially in Q4 2018.
Innovation is critical to keeping lotteries profitable, and finding new ways to innovate is just as important. Finland’s Veikkaus tackled the challenge head-on by inviting collaboration through their new Innovation Challenge Week.
With recent changes to their App Store Review Guidelines, Apple is ensuring that they have the final say on whether lottery and betting apps are qualified for the App Store. These changes have come abruptly and leave little room to move for state-authorized lotteries with mobile gaming platforms.
WLA members have been slow to embrace esports but it is the fastest growing category in sports betting.
Market research analyst Newzoo predicts global esports revenue from sponsorship, media rights and more to top USD 1 billion during 2019. More interesting still, betting on esports could reap USD 13 billion by 2020, according to gambling research firm Eilers & Krejcik. The opportunity is vast.
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