Like any company offering consumer products, lotteries can get caught up in a rut. “New” games may just be variations on old games that have no interest to today’s young adults. What’s a lottery to do to change the mindset of product creation and game development?
How about staging a hackathon?
These intense design sprints focus on exploratory programming and attract bright young minds to think differently, in an all-out effort to create functional products or services in a short period of time. Teams are often made up of a mix of artists, graphic designers, product or service designers, engineers, programmers and business people. The Atlantic Lottery started using hackathons in the fall of 2016, partnering with companies that focus on startup incubation to encourage innovation.
The chief executive officer of Lotteries Entertainment Innovation Alliance Morten Eriksen gives us an update on the venture’s progress.
In October last year Danske Lotteri Spil, Française des Jeux, Norsk Tipping, and Veikkaus established a joint venture called Lotteries Entertainment Innovation Alliance (LEIA).
Its stated aim is to “create a joint company to share resources in order to build a wider and efficient digital gaming offer”. In an industry not renowned for its technical innovation, with many lotteries still in the early stages of digitizing their land-based retail offerings, it is a significant announcement.
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