Global lottery sales increased a healthy 5.7% during the first quarter of 2018, with Africa celebrating thanks to outstanding growth in South Africa and Morocco.
The chief executive officer of Lotteries Entertainment Innovation Alliance Morten Eriksen gives us an update on the venture’s progress.
In October last year Danske Lotteri Spil, Française des Jeux, Norsk Tipping, and Veikkaus established a joint venture called Lotteries Entertainment Innovation Alliance (LEIA).
Its stated aim is to “create a joint company to share resources in order to build a wider and efficient digital gaming offer”. In an industry not renowned for its technical innovation, with many lotteries still in the early stages of digitizing their land-based retail offerings, it is a significant announcement.