The release of the 13th annual IGT Sustainability Report continues the company’s longstanding practice of reporting transparently on its efforts to advance the goal of socially responsible corporate citizenship.
Now more than ever, lotteries can put data to powerful use in reinvigorating and growing the player base.
As the lottery industry looks ahead to recovery from recent global events, there are untapped opportunities that can help to restore and grow playership along with much-needed revenues to beneficiaries. Since the stay-at-home and social distancing restrictions have been implemented across many jurisdictions globally as a result of the COVID-19 pandemic, lotteries that offer products digitally are experiencing significant growth in this area. It is expected that the implications from the pandemic will result in true digitization across the channels of consumer interaction. Digitization would mean more data, and using Artificial Intelligence (AI) capabilities, lotteries can harness their data to better understand individual player needs and requirements. Armed with those insights, operators are better equipped to make decisions and take actions to attract, engage and retain players.
The Hong Kong Jockey Club (HKJC) has been pioneering something of a revolution in pool betting. The WLA Magazine explains the pros and cons of the World Pool.
The lottery sector has built its success in partnership with its extensive and established retail network that acts as its trusted resellers. As the world has become more digital, lotteries have had to adapt and change their approach to stay relevant to a new generation of players. During the COVID-19 outbreak, having an online presence has never been more important as many retailers were forced to temporarily close. In a three-way dialogue, Dan Beebe, Director of Lottery Strategic Development at BCLC; Stuart Godfree, Managing Director of mkodo; and Jennifer Westbury, Executive Vice President, Sales & Customer Development at Pollard Banknote, examine the link between retail and online sales platforms, how lotteries can best integrate their retail and online offering as well as protect the relationship with their retailers in the wake of an increased digital offering.
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