Scientific Games’ all-new WILLY WONKA GOLDEN TICKET™ launches with everlasting fun for players, golden profits for lotteries
Sweeter than ever, record-breaking linked instant game is back with the new EVERLASTING MILLION Second Chance Promotion
LAS VEGAS and ATLANTA, November 9, 2020 /PRNewswire/ – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces its record-breaking WILLY WONKA GOLDEN TICKET game has returned, this time featuring the EVERLASTING MILLION Second Chance Promotion where players have a chance to win an everlasting prize of $1 million per year for life. The first WILLY WONKA GOLDEN TICKET broke all records, amassing double the sales of any previous linked instant lottery game in the U.S.
“WILLY WONKA GOLDEN TICKET is inspired by one of the most beloved films of all time, and in the lottery industry it is especially known for the record-breaking linked instant game that lit up U.S. lottery retail sales in 2017-18 with over $1 billion in lottery tickets printed over the course of our first offering,” said Kyle Rogers, VP North American Instant Products for Scientific Games.
The all-new WILLY WONKA GOLDEN TICKET offers players more fun and more ways to win, with the Colorado Lottery first to launch the $10 game in September. Additional U.S. lotteries are scheduling to launch throughout the first half of 2021.
“We were pleased with how well the first game performed, indexing at 155 over the first 15 weeks, and we are thrilled to be the first lottery to kick off the newest WILLY WONKA GOLDEN TICKET game,” said Tom Seaver, Director of the Colorado Lottery. “Our players like fun, excitement and value. The WILLY WONKA brand delivers the fun and excitement, while the EVERLASTING MILLION Second Chance opportunity delivers the added value in the form of a chance to win a lifetime prize of $1 million.”
The EVERLASTING MILLION Second Chance opportunity features a four-day/three-night trip for winners and a guest and includes round trip airfare, hotel accommodations, ground transportation, spending money and the opportunity to participate in the EVERLASTING MILLION CHALLENGE™. The event will be held Summer 2022 in Las Vegas with three rounds of games each themed to the brand: GOLDEN EGG™, EVERLASTING GOBSTOPPER™ and the GOLDEN TICKET. Every trip winner will win a cash prize from $1,000 up to the chance to win the everlasting million.
The EVERLASTING MILLION CHALLENGE also allows participating lotteries the option to offer entrants a chance to win a trip instantly. A minimum of 20 instant-win trips will be awarded to players across all participating lotteries.
“Our game design and marketing teams knocked it out of the chocolate factory once again. Like the EVERLASTING GOBSTOPPER from the movie, the everlasting million-dollar prize never gets smaller and never disappears,” said Rogers. “The new WILLY WONKA GOLDEN TICKET game has all the elements to be even better than the first.”
The new game features a variety of iconic WILLY WONKA imagery and characters and a new assortment of scratch game designs, along with Scientific Games’ strategic product enhancements like high definition HD Games™ play symbols, MicroMotion™, Sparkle® and holographic stock. Lotteries receive branded marketing support with radio, television and point-of-sale advertising, as well as WILLY WONKA themed websites.
The first WILLY WONKA GOLDEN TICKET broke all records, amassing double the sales of any previous linked instant game in the U.S. With most lotteries launching the game at the $10 price point, sales of the WILLY WONKA GOLDEN TICKET games exceeded the average $10 game by an impressive 23%—in some states by more than 77%. Eighteen lotteries participated in 23 linked game launches, culminating with more than 200 players traveling to Las Vegas for winner events.
The new WILLY WONKA GOLDEN TICKET is Scientific Games’ ninth linked instant game since the company pioneered the concept in 2007, hosting more than 5,000 winners and guests, providing concierge-level service with a focus on security, safety and confidentiality. The company has developed linked game rules, regulations and prize structures over the last 13 years to ensure participating lotteries’ reputations remain intact.
Scientific Games is the world’s largest creator, manager and manufacturer of instant games, and provides games, technology and services to more than 150 lotteries globally.
The new WILLY WONKA GOLDEN TICKET was created in partnership with Warner Bros. Consumer Products.
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20)
All ® notices signify marks registered in the United States. © 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 18, 2020 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Source: Scientific Games Corporation