The Lott launches a new campaign to highlight ‘everyday winners, winning every day’
Mowing the lawn, having a coffee, or getting something out of the fridge – ordinary moments are quickly turned into winning moments with a new campaign from the Lott that features ‘everday winners, winning every day’.
The new initiative features everyday people, in their everyday moments, discovering they are one of the 74 million Australian winners that collected more than $2.7 billion in prize money last year playing one of lottery games at the Lott
The campaign is being brought to life through free-to-air television, radio, billboard and digital channels.
With about three Australian lottery winners crowned every second, the Lott marketing manager David Liddell said the campaign aimed to celebrate everyday winning moments.
“One of the biggest misconceptions about lottery games is that no one wins, when in fact, we have multiple winners every second of every day. These winners can take home a prize that ranges from $5 to $50 million and beyond!” he said.
“With the launch of this new campaign, our players and customers will get a fresh perspective on just how often these wins occur and how everyday moments are turned into winning moments when people simply check their tickets.”
The ‘everyday winners, winning every day’ campaign commences Monday 3 December 2018 and aims to support the existing marketing campaigns being run by individual lottery game brands at the Lott.
The new campaign runs until March 2019.
Agencies involved in the creation and delivery of the Lott’s newest brand campaign:
- Creative agency: Y&R Brisbane
- Media agency: Carat
About the Lott (mediacentre.thelott.com)
The Lott is the mark of trust that unites Australia’s Offical Lotteries by Tatts, NSW Lotteries, SA Lotteries and Golden Casket under one banner.
In the 12 months to 30 June 2018, 74 million winners took home a total of $2.7 billion in prize money from their favourite games which include Saturday Lotto, Monday and Wednesday Lotto, Powerball, Oz Lotto, Set for Life, Lucky Lotteries and Instant Scratch-Its.
Source: the Lott
Head of Public Relations
Telephone: 0412 404 626
Senior Public Relations Executive
Telephone: 0457 731 671