Hard Rock Hotel & Casino Atlantic City Chooses Scientific Games Systems, Games For Opening
Newest Hard Rock Property Installs Comprehensive Gaming System, Slots and Table Games
LAS VEGAS, Sept. 20, 2018 /PRNewswire/ -- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") announced that the newly-opened Hard Rock Hotel & Casino Atlantic City's expansive casino is powered by a comprehensive system and games package provided by Scientific Games.
Scientific Games installed key systems products such as SDS®, CMP®, CMP Cage, Business Intelligence (BI), iVIEW®4, iVIEW DM, Elite Bonusing Suite® (EBS), and Beverage Ordering System (BOSS).
Scientific Games' SDS Slot Management System enables game accounting and playertracking data collection on the casino floor. This integrated information system continually monitors gaming devices and player activity.
Working in tandem with SDS, the CMP Casino Management System conveniently provides centralized casino operations for accounting, player rating management and fully automated promotional tools. In addition to CMP, the Business Intelligence (BI) advanced application analyzes extensive data gathered throughout the business enterprise and delivers solutions to grow the business through an improved understanding of table and slot performance, in addition to player behavior and values.
iVIEW 4 and iVIEW DM provide a next generation player interface that displays dynamic marketing animations and video through a state-of-the-art multi-touch screen. The iVIEW platform allows operators to customize the game screen for groups of players, taking customer loyalty and advertising messages to the next level. Players can be rewarded right at the gaming device through the Elite Bonusing Suite (EBS). Players also have the opportunity to order drinks on the iVIEW touchscreen display located on their gaming device using the BOSS application.
In addition to the Systems purchase, Hard Rock Hotel & Casino Atlantic City also installed a substantial number of Scientific Games' slot and table games. This included over 500 slot games with popular leased and for-sale titles such as Ultimate Fire Link®, 88 Fortunes® and 5 Treasures®. Table game titles such as Three Card Poker™, Ultimate Texas Hold 'Em® and Fortune Pai Gow Poker® were part of more than 20 table games and side bets added to the table games pit.
Hard Rock International is owned by the Seminole Tribe of Florida, which is one of Scientific Games' largest and most progressive Systems users in Southern Florida. Hard Rock Hotel & Casino Atlantic City is one of only two new casino properties to open in New Jersey in the past 15 years. This is seen by many industry observers to be a positive signal for Atlantic City, with Hard Rock's CEO, Jim Allen, being seen as a driving influence in the rebirth of Atlantic City's gaming environment.
"We have a long-standing partnership with Hard Rock and the Seminole Tribe, which has included collaborating on innovative new technologies for casino operations which enhance both the employee experience and as well as the end customer experience." said Cath Burns, Senior Vice President of Gaming Systems at Scientific Games. "This collaboration has given Scientific Games valuable input and feedback in developing our top-tier systems and gaming products, which we hope has helped give Hard Rock a competitive advantage in their markets and with their players."
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About Hard Rock Hotel & Casino Atlantic City (www.hardrockhotelatlanticcity.com)
Set on 17 acres, with the legendary Atlantic City boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City will be Atlantic City's go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and the Howie Mandel Comedy Club. The hotel also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand's signature fullservice Rock Spa and Salon, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel's guest rooms and suites radiates a contemporary style, including Hard Rock's signature The Sound of Your Stay™ music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room. Hotel guests can enjoy high speed, property-wide Wi-Fi, 24 Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and 24 Hour Access to Body Rock fitness.
About Scientific Games (www.scientificgames.com)
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technologybased gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings "Forward Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Source: Scientific Games
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