La Marocaine des Jeux et des Sports, Advertiser of the Year at the African Cristal Festival
La Marocaine des Jeux et des Sports (MDJS) was awarded on Friday, May the 4th the prize of “Advertiser of the Year” at the closing ceremony of the African Cristal Festival.
This festival presents the finest creations of the African continent, and rewards the communication specialists operating in the region. Its sixth edition took place in Marrakesh for the fourth consecutive year. The African Cristal Festival’s theme was boldness, and gathered more than 400 professionals of various nationalities working in communication and media (agencies, advertisers, communication and marketing departments, experts), around conferences, meetings and debates, and also competitions and regional awards.
On top of the prize “Advertiser of the Year”, MDJS was awarded, by the Gold Digital Cristal in the "Integrated Campaign" category for the initiative #3andiBlasti* launched on April 6th on the occasion of the International Day of Sport for Development and Peace (day proclaimed by the United Nations).
The 15 videos of this campaign aim to promote women’s sports practice by fighting against preconceived ideas and prejudices.
Younes El Mechrafi, CEO of MDJS, stated “I am moved and proud of this distinction. It is the outcome of years of hard work of an extremely committed team in the service of a noble cause".
*#3andiBlasti: I have the right to be here
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