Betgenius lands long-term deal as Codere’s primary trading supplier
Operator will harness Betgenius’ cutting-edge automated InPlay and PreMatch trading tools
UNITED KINGDOM - Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has signed a major agreement with global operator Codere to become its preferred provider of pre-match and in-play trading.
The new long-term deal sees Codere, which has a major retail and online presence in Spain, Italy and Latin American markets, using Betgenius for in-play football, in-play tennis and pre-match events.
Peter Lucas, Trading Director at Codere, said: “As we grow our presence in regulated markets across the world, we are delighted to secure a long-term relationship with Betgenius to expand our in-play and pre- match trading capabilities. Betgenius’ reliable and wide-ranging service was the obvious choice to help us offer the best experience possible to customers.”
Matt Stephenson, Business Development Director at Betgenius, said: “Codere is an operator of the highest calibre and Betgenius is hugely proud to be selected as its primary provider of trading services. This partnership is a great example of our flexible and bespoke service in action, and we look forward to being a vital part in its future success.”
Betgenius’ cutting-edge automated InPlay and PreMatch tools allow sportsbook operators to partially or fully outsource their trading function, offering hundreds of thousands of markets across all major sports.
About Betgenius (www.betgenius.com)
Founded in 2000, Betgenius is the leading provider of sophisticated technology to the regulated sports betting sector. From a fully-managed platform to bespoke solutions across trading, marketing and UX development, our range of products and services are designed to be ultra-flexible to meet the requirements of our clients.
Betgenius allows sportsbooks to partially or fully automate their trading function, providing the biggest range of pre-match and in-play betting markets in the sector, renowned for driving turnover and increasing margins.
Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.
Telephone: +44 7495 565 886