Scientific Games player loyalty program ships one million rewards
Scientific Games Corporation (NASDAQ: SGMS) (the “Company”), recently achieved a significant milestone. The number of rewards shipped to lottery players now exceeds one million.
ATLANTA – November 7, 2014 – The Properties Plus® player loyalty rewards program, provided to lotteries by Scientific Games Corporation (NASDAQ: SGMS) (the “Company”), recently achieved a significant milestone. The number of rewards shipped to lottery players now exceeds one million.
“We are pleased to watch this number climb as players increasingly embrace the added value that their respective lotteries are providing via this program,” said Todd Kozee, Director of Merchandising and Product Development for Scientific Games. “This milestone is indicative of our ability to provide lotteries with turnkey programs that enhance player engagement and help to drive revenue.”
Properties Plus and the Points for Prizes® player rewards store have been instrumental in increasing club membership numbers by keeping players engaged and deepening their relationships with lotteries. “We are gratified to see this progress, and we are grateful to our lottery customers for giving us the opportunity to serve them in a meaningful way,” added Chuck Kline, Senior Vice President, Scientific Games.
Properties Plus is the first and most comprehensive loyalty rewards program developed exclusively for lotteries and their players. Through the program, lotteries give players club members access to a number of valuable benefits, including web-based games and apps, and the chance to earn rewards points by purchasing and entering eligible lottery game tickets. Lotteries can then allow players to use their points to enter exclusive drawings for high-value prizes, or redeem them in the Points for Prizes online rewards store.
The store is managed by MDI Entertainment, a subsidiary of Scientific Games, and offers an enormous selection of 1,000+ rewards, from digital music, movie and book downloads to jewelry, sporting equipment and electronics. The store carries major, sought-after brands including Apple®, Bose®, Cuisinart®, Dyson, Michael Kors, NIKE®, Samsung and Sony®. Customized merchandise assortments can be developed to meet the specific needs of lotteries, and prize packages can be created in conjunction with special promotions. In addition, Properties Plus customers have access to special player events, such as the popular Warehouse Dash, which gives drawing winners the chance to race against time, collecting the items of their choosing from the shelves of a Properties Plus warehouse.
MDI provides complete back-end support of the Properties Plus program, including 24/7 customer service for players and fulfillment centers that ship nearly 95 percent of rewards within 24 hours of order placement. Technical support includes state-of-the-art security, players club microsite design and management, and the patented Easy Entry™ ticket entry portal, which enables players to reap multiple benefits, such as rewards points and 2nd Chance Drawing entries, by entering eligible tickets only once.
About Scientific Games www.scientificgames.com
Scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company’s portfolio includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. For more information, please visit: www.scientificgames.com.
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “continue,” “believe,” “expect,” “anticipate,” “should,” “could,” “potential,” “opportunity,” “goal,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions, including declines in or slow growth of lottery retail sales or gross gaming revenues, reductions in or constraints on capital spending by gaming or lottery operators and credit risk relating to customers; slow growth of new gaming jurisdictions, slow addition of casinos in existing jurisdictions and declines in the replacement cycle of gaming machines; ownership changes and consolidation in the casino industry; opposition to legalized gaming or the expansion thereof; ability to adapt to, and offer products that keep pace with, evolving technology; ability to develop successful gaming concepts and content; laws and government regulation, including those relating to gaming licenses and environmental laws; inability to identify and capitalize on trends and changes in the gaming and lottery industries, including the expansion of interactive gaming; dependence upon key providers in our social gaming business; retention and renewal of existing contracts or entry into new or revised contracts; level of our indebtedness, higher interest rates, availability and adequacy of cash flows and liquidity to satisfy obligations or future needs, and restrictions and covenants in our debt agreements; protection of our intellectual property, ability to license third party intellectual property, and the intellectual property rights of others; security and integrity of our software and systems and reliance on or failures in our information technology systems; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships, including (i) the inability of our joint venture to meet the net income targets or otherwise to realize the anticipated benefits under its private management agreement with the Illinois lottery, (ii) the inability of our joint venture to meet the net income targets or other requirements under its agreement to provide marketing and sales services to the New Jersey lottery or otherwise to realize the anticipated benefits under such agreement (including as a result of a protest) and (iii) failure to realize the anticipated benefits related to the award to our consortium of an instant lottery game concession in Greece; failure to achieve the intended benefits of the acquisition of WMS, including due to the inability to realize synergies in the anticipated amounts or within the contemplated time-frames or cost expectations, or at all; inability to complete future acquisitions, including the pending acquisition of Bally Technologies, Inc. (“Bally”) due to the failure to obtain the required approvals or debt financing or otherwise; litigation relating to the pending Bally acquisition; disruption of our current plans and operations in connection with the pending Bally acquisition (whether prior to its completion or following its completion, including in connection with the integration of Bally), including departure of key personnel or inability to recruit additional qualified personnel or maintain relationships with customers, suppliers or other third parties; costs, charges and expenses relating to the pending Bally acquisition; inability to successfully integrate future acquisitions, including Bally (including SHFL entertainment, Inc. and Dragonplay Ltd.) following completion of the pending Bally acquisition; failure to realize the intended benefits of the pending Bally acquisition, including the inability to realize the anticipated synergies in the anticipated amounts or within the contemplated time-frames or cost expectations, or at all; inability to control Bally until completion of the Bally acquisition; incurrence of restructuring costs, revenue recognition standards and impairment charges; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including fluctuations in foreign currency exchange rates and restrictions on the import of our products; dependence on our employees; litigation and other liabilities relating to our business, including litigation and liabilities relating to our contracts and licenses, our products and systems, our employees, intellectual property and our strategic relationships; influence of certain stockholders; and stock price volatility. Additional information regarding risks, uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in our filings with the SEC, including under the heading ”Risk Factors” in our most recent Annual Report on Form 10-K. Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Source: Scientific Games Corporation