The Top Empowerment Award presented by Topco Media celebrates outstanding leadership demonstrated by South African business leaders that drive transformation and empowerment through their business operations.

Charmaine Mabuza, CEO of ITHUBA

The CEO of ITHUBA, Charmaine Mabuza said: “This is a significant recognition and I am truly honoured to be awarded the Top Empowered Business Leader of the Year Award. This achievement serves as an encouragement not only to myself, but to my supportive team of staff at ITHUBA, and any young entrepreneur out there who wants to succeed in business. ITHUBA has launched various CSI, Supplier and Enterprise Development initiatives that reflect my passion to support and help businesses through skills, infrastructure, business opportunities, mentoring and funding. It has always been our mission to contribute positively and actively towards developing South African communities.”

Mabuza added, “Our programmes not only focus on sustainable development but also avail resources for beneficiaries to access and benefit from the programmes. The reach of these programmes is felt even in the far rural outskirts, discovering human gems that would have otherwise remained without help. Our programmes address society’s most critical pain points such as education and entrepreneurship, which are two of the most crucial socioeconomic areas that require active support in our landscape. We believe that entrepreneurship is critical in driving innovation and economic growth and through education we empower and we liberate.”

Under the leadership of Charmaine Mabuza, ITHUBA has truly transformed and changed the narrative of the South African National Lottery. In the six years of ITHUBA’s operation, Mabuza has led the charge to align the company with international best practices and cutting-edge technology. ITHUBA has reinvigorated the National Lottery, by providing more opportunities for players to win life-changing jackpots through a revived game portfolio, thereby inspiring faith, and trust in the National Lottery brand.

ITHUBA has touched many lives through its high-impact programmes and has contributed over R1.8 Billion to various socioeconomic initiatives and good causes through lottery ticket sales and has broken various records that have earned the Operator recognition that goes beyond the borders of Africa.

ITHUBA is the proud operator of the National Lottery.