“When we were selected as OLG’s new digital partner in 2018, the eyes of the world were upon us,” explains Alex Butcher, MD, Bede Gaming, “I am proud to say that we have proven the strength of our offering and the huge benefits lotteries can enjoy when partnering with a leading-edge platform provider. One which was created in and understands the digital age in which we now live.”
Offering customers an engaging and safe gaming environment is a priority for OLG and moving to Bede has been integral to creating significant advances in customer experience on digital and mobile for the lottery and gaming corporation.
The speed with which OLG are now able to go to market with fresh product offerings has been notable since their move to Bede, with a steady stream of success stories announced over the preceding year. From welcoming a host of new and engaging content providers, such as Blueprint Gaming, Everi, Evolution and AGS to being the first to offer single event sports wagering in Canada.
The global pandemic has highlighted the importance of a digital strategy for lotteries across the world and Bede is showing how these challenges can be answered through a strong digital partnership. As a result, OLG’s active monthly players have grown by over 60% since launch in October 2020.
Bede offers real time information on customer activity, allowing lotteries to react quickly and to provide the right content at the right time to the right person. This is vital to customer acquisition and loyalty.
As well as a focus on data analysis, the Bede platform also provides world class features in rapid third-party integration and Responsible Gaming tools, allowing for an incomparable customer experience. Its one-stop-shop solution means that lotteries can seamlessly connect their retail and digital experiences to enable smooth customer transition between the two channels.
MD, Alex Butcher added, “We’re thrilled to be supporting OLG’s digital transformation and delight in their successes as the lottery and gaming organisation continues to set itself apart from its competitors through a world class customer experience.”
Dave Pridmore, Chief Digital and Strategy Officer, OLG, commented, “We strive to give our OLG.ca customers unparalleled choice and entertainment so it is vital to us that we provide Ontarians with the highest quality gaming experience in a safe online environment.
The transition to Bede’s data rich platform has been integral to us being able to provide this for our customers and to continually improve our offering. The speed to market which we enjoy with Bede enables us to deliver outstanding content to Ontarians at the time they want it, giving us a significant competitor edge.”
About Bede
Bede Gaming (part of the Gauselmann Group) is a leading supplier of software to the online gambling industry, powering some of the sector's biggest brands. Bede Gaming provides pioneering operators with innovative solutions to achieve significant digital ambitions.
The platform processes billions of transactions a year. It is scalable, modular and adaptable allowing operators to integrate any third party software into the platform or use its bespoke tools. The platform also integrates into land based systems offering a genuine omni-channel convergence solution.
Its clients include publicly listed and private gambling companies, as well as leading lotteries, across North America, Europe and Africa.
Bede, which is certified to ISO 27001, is headquartered in Newcastle upon Tyne, in the heart of the North East of England, UK. It is licensed by the UK Gambling Commission and is an approved supplier of the Alderney Gambling Control Commission.
Contact
Andrea Pierce
Communication Officer
[email protected]
www.bedegaming.com
About OLG
OLG is a crown agency that contributes to a better Ontario by delivering great entertainment experiences for our customers. Acting in a socially responsible way, OLG conducts and manages land-based gaming facilities; the sale of province-wide lottery games; Internet gaming; and the delivery of bingo and other electronic gaming products at Charitable Gaming Centres. OLG is also helping support the horse racing industry in Ontario. Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario to support key government priorities like health care; the treatment and prevention of problem gambling; and support for amateur athletes. Each year proceeds from OLG's operations also support host communities, Ontario First Nations, lottery retailers and local charities across the province.
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100 per cent of OLG's proceeds are invested in Ontario
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