“We are very excited to be able to attach an online prize to a retail product. This is a concept that drives a lot of our online players to retail, which helps our retail partners, plus it will also migrate many of our retail players into a digitally known status.”
– Merrill Fullerton, manager of eCommerce growth for Atlantic Lottery
The Jackpot family of tickets has three purchase options at $5, $10 and $20, with instant top prizes of $100,000, $500,000 and $1 million, respectively. However, each ticket also provides additional entries to the online progressive jackpot. That jackpot grows each time a player enters their Jackpot ticket into 2Chance.
“AL is an extremely rewarding client to collaborate with. They are always looking for new ways to reward their loyal customers with clever and engaging second-chance promotions. Creating a program with a progressive jackpot was just the latest challenge issued to our loyalty and customer engagement team.”
– Scott McWilliam, vice-president of sales and marketing with Splashdot
2Chance is an Atlantic Lottery contest that gives players a second chance to turn winning and non-winning purchases into cash and prizes in monthly draws. Players who enter their Jackpot tickets into 2Chance will increase the progressive jackpot portion of the game, but also receive their regular 2Chance entries for cash and prizes, a contest AL players know and love.
Each Jackpot ticket entered in 2Chance grows the jackpot as follows:
- $5 tickets grow the jackpot by $1 and the player earns 1 Jackpot entry
- $10 tickets grow the jackpot by $2 and the player earns 2 Jackpot entries
- $20 tickets grow the jackpot by $4 and the player earns 4 Jackpot entries
The online Jackpot contest plays out over three four-month periods. The jackpot will grow until it reaches $1 million or until a designated draw date, whichever happens first. Following each draw, the jackpot is reset and starts growing all over again. To keep players engaged and excitement levels high, a live counter is displayed on AL’s website and the 2Chance contest site, showing the progressive jackpot in real-time.
Players must have an alc.ca account to participate in the online contest, which helps grow AL’s customer database and deepen its relationship with customers.
“Roughly 20 per cent of AL’s player base is currently in known play status. That figure keeps growing, and AL continues to strengthen its position against unregulated competition in the region.”
– Scott McWilliam, vice-president of sales and marketing with Splashdot
The Jackpot family concept also establishes new ways for AL to deliver life-changing prizes on its scratch products.
“In the scratch world, it is difficult for smaller lotteries like us to support a lot of big top prizes without a lot of risk. This concept helps extend the life of the product and allows us to provide big prizing that we wouldn’t be able to do with a typical product.”
– Merrill Fullerton, manager of eCommerce growth for Atlantic Lottery
The Jackpot family of Scratch’N Win tickets launched on April 7, 2021.
Atlantic Lottery is publicly owned by the four Atlantic provinces and provides government-regulated and responsible lottery products to Atlantic Canadians who choose to game. 100 per cent of lottery profit stays right here in Atlantic Canada each and every year to help fund essential services like health care, education and infrastructure. Atlantic Lottery has returned more than $10 billion in total profit to the region since its inception in 1976. To learn more, visit alc.ca.
Atlantic Lottery Media Contact:
Lindsay Meekins
Public Relations Strategist
Atlantic Lottery
(506) 867-5800 ext. 5840
[email protected]
Splashdot is a leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC), Ontario Lottery and Gaming (OLG) and Western Canada Lottery Corporation (WCLC).
Splashdot Media Contact:
Scott McWilliam
VP Business Development
Splashdot
506.380.4146
[email protected]
