2. Dec 2021
Florida Lottery achieves ‘striking’ success with Struck By Luck featuring a progressive jackpot game
WINNIPEG, Manitoba, December 2, 2021 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) congratulates the Florida Lottery on the success of its $10 Scratch-Off game, Struck By Luck, which features an innovative progressive jackpot gameplay component. The game not only achieved ‘striking’ sales results, but outstanding player engagement via the Lottery’s digital channels . During the first 10 weeks on the market, Struck By Luck’s total sales reached an outstanding $99.83 million, making it the second highest selling game in Florida during this time period across all price points. Furthermore, based on ten-week sales, Struck By Luck one of the most successful $10 summer ticket launch in the Lottery’s history!