Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.
Recent News
- Pollard Banknote exclusive license, JAWS, swims home to Massachusetts in U.S. instant ticket debut 26. Mar 2024
- EveryMatrix accelerates LatAm growth with Peru market accreditation 26. Mar 2024
- International Game Technology PLC announces executive and Board leadership changes 21. Mar 2024
- Genius Sports partners with Lithuanian Basketball League to deliver groundbreaking AI-powered technology 21. Mar 2024