In 2021, the Campaign has been expanded and re-branded to the Gift Responsibly Campaign. The Campaign expansion is intended to help lotteries promote the responsible giving message throughout the year (not just during the December holiday period). Participating lotteries are provided with tools to help raise awareness about how underage lottery play increases the risk of developing gambling problems later in life. Participation in the campaign and access to its exclusive materials are free. The campaign features four levels of engagement.

To learn more about the Gift Responsibly Campaign, please visit: