Issue 60 | Spring 2023
Issue 60 of the WLA Magazine looks at the technologies and trends that have impacted the lotteries over the past year and how the industry has overcome the great challenges it has faced with resounding success. We hear from all our global regions and get a better understanding of developments in each unique market, as lottery operators address the transition into a post-COVID world, evolving consumer behavior, and new issues resulting from developments in the Ukraine.
Whether embracing innovative technology to broaden their reach and attract the next generation of lottery players; thinking outside of the box when faced with stringent lockdowns, accelerating digital offerings and refreshing the retail business, or taking measures to fight illegal betting operations and reaping the extra rewards as a result of improved offerings, these are some of the ways that the lotteries around the world have emerged from the global health crisis to raise significant and in some cases, record funds for good causes.
Whether embracing innovative technology to broaden their reach and attract the next generation of lottery players; thinking outside of the box when faced with stringent lockdowns, accelerating digital offerings and refreshing the retail business, or taking measures to fight illegal betting operations and reaping the extra rewards as a result of improved offerings, these are some of the ways that the lotteries around the world have emerged from the global health crisis to raise significant and in some cases, record funds for good causes.
