How does one market to a generation that is regularly faced with distraction and constantly oversaturated with information? How can one inspire and reward the adventurous mindset that is necessary to enjoy the offerings of the world's lotteries, when conservative behavior is on the rise? Jeff Fromm, president of FutureCast, a marketing consultancy that specializes in millennial trends, answered those questions in a motivational keynote speech of the World Lottery Summit entitled How to Attract the Elusive Millennial on Monday, November 19, 2018. He is a contributing writer to Forbes magazine and the co-author of three books: Marketing to Millennials, Millennials with Kids and Marketing to Gen Z. He has more than 25 years of brand marketing consulting experience.
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In the previous article in this series covering cryptocurrencies and their use in illegal betting, we referred to a report issued by the Asian Racing Federation (ARF) that highlighted the extent of the issue. The ARF plays an instrumental role in bringing attention to the issues around illegal betting in Asia, including where cryptocurrency is involved. The Federation also identifies and supports measures to combat the problem.