28. Apr 2022
Instant tickets worth launching: Refresh your instant ticket line-up ...
Spring is a time of renewal, the change of seasons that signals new beginnings and the opportunity to try something different. While a lottery’s instant ticket portfolio is stocked full of player favourites, periodically refreshing the line up is a worthwhile endeavour. Leveraging the familiarity of those enduring games with new and exciting features – in the form of new print innovations, designs, or playstyles, for example – is an effective way to boost sales. Several lotteries have made subtle enhancements to refresh games their players already know and love, injecting variety and novelty to generate excitement and chatter at retail.