26. Jan 2023
Using 360˚ data to unlock player-centric opportunities
IGT’s new OMNIA™ solution is an industry breakthrough, delivering seamless omnichannel capabilities that enhance player convenience and give lotteries the power and the tools to capture previously unrecorded retail-player transactions – for the first time forming a 360-degree view of player behavior across all channels. Via its advanced data analytics, OMNIA™ supports lotteries in implementing new ways to build relationships with players and market to them at increasingly personalized levels, enhancing player loyalty and retention, strengthening responsible gaming efforts, and driving responsible business growth.