The WLA's Play for Society project invites WLA member lotteries and sports betting operators to contribute to a photo and video exhibition documenting the worthy causes funded by state-regulated lotteries and sports betting operators around the world.
With Play for Society, the WLA aims to provide member lotteries with a visual platform to showcase their beneficiaries and feature the good causes that they support and promote. The project serves to emphasise that the funding of good causes is not only one of the basic criteria for WLA membership and a common thread that binds all WLA member organizations, it is the raison d'être of the entire lottery industry.
Learn more about how WLA member lotteries play for society by clicking on a region tab and viewing the photos and videos provided.
For the inaugural edition of the Play for Society, Lottotech Ltd. elected to share videos and photos telling the stories of people they support every year. There are narratives about sustainable agriculture, handmade books, music school, and female entrepreneurship: an entire world waiting to be discovered.
The January 2020 fires in Australia drew headlines around the world. The proceeds from Saturday Lotto draw 4019 on 25 January 2020 were donated to bushfire relief and recovery efforts. When the COVID-19 pandemic unfolded shortly after, Australian lotteries quickly moved to donate AUD 1 million towards the acceleration of vaccine research. Discover key community initiatives supported by the Lott in the video shared with Play for Society.
For more than 20 years Lottomatica has been committed to protecting and adding value to Italian artistic and cultural heritage. In this video shared by the lottery for the inaugural edition of Play for Society, you will watch astonishing images of some of the artworks created by Michelangelo and Raffaello, restored with the support of Lottomatica's funding for good causes.
The Florida Lottery has contributed two videos to Play for Society. The first video demonstrates its commitment to Florida’s students and schools. Since 1988 the lottery helps students attending college on a Bright Futures Scholarship. The second video is dedicated to the Player's Guide, an interactive online resource to help the public play responsibly.