World Meet 2007 – Louisville, USA
The World Meet was hosted this year by the Kentucky Lottery Corporation. The joint NASPL and WLA effort attracted more than 1300 participants from around the globe. Branding, Marketing and Innovation were core messages of the keynote addresses. The need for strong brands and new and creative ideas within the lottery industry is being felt stronger than ever. The smaller yet informative breakout session covered a variety of themes. From security to retailer fraud to issues of privatization in the US.