NASPL business Development and Product Innovations Conference

The Georgia Lottery Corporation is very excited to host this year’s event in the city of Atlanta, Georgia. After hosting the world for the Olympics, we are proud that our city has continued to be a showcase of culture, corporate development, entertainment and global access through the world’s largest airport, Hartsfield-Jackson.

Our theme for this year’s event is “E is for Experiential!” We will discuss the growing importance of creating a closer bond between the consumer and the brand by immersing them in memorable brand experiences at each stage of their path to purchase.