WLA/EL Marketing seminar: Lotteries in turbulent times: Opportunities in time of crisis
February 8 – 10, 2023
A WLA/EL Event
Hosted by The World Lottery Association (WLA) & European Lotteries (EL)
Venue: Shaw theatre & Pullman St. Pancras, London, UK
Today’s uncertain world faces growing economical, societal, and environmental challenges. Over the last two years lottery operators have proved their resilience and found innovative solutions to continue providing regulated and responsible services to their players during the pandemic. Today’s uncertain economical situation brings other challenges that lottery operators have to cope with. This includes for example the advertisement bans, changing consumer preferences and trends. It is clear that Lotteries are definitely facing turbulent times. And maybe even more then ever before.
Lotteries need to adapt their marketing strategies and seek new opportunities in time of crisis. How should Lotteries retain the interest of existing players and attract new ones under these uncertain economical developments? What is the new and right marketing mix? What does the future hold further?
After three years, WLA and EL are pleased to invite you back to London for the 2023 in person Marketing Seminar. Participate, connect, and meet colleagues, old and new!
Among several other keynote speakers and presentations from within the lottery sector, Rory Sutherland, Vice Chairman of Ogilvy will share his insights and expertise on the Lotteries in turbulent times and the opportunities that lie ahead.