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Back to the future! Celebrating 20 years of lottery marketing success

WLA/EL Marketing Webinar
February 2–4, 2022


For WLA, EL, ALA and CIBELAE Members only!

The webinar will be held in English with simultaneous French, Spanish, and Portuguese interpretation kindly offered by ALA and CIBELAE.

The 2022 WLA/EL Marketing Event will mark a special occasion. Celebrating the last 20 years of this iconic event, we will reflect on the opportunities lie ahead of us and marketing trends that will shape the lottery sector going forward.

Together with lottery professionals and experts from different national markets around the globe, the WLA/EL Marketing webinar will take stock of topics that have remained relevant over the past 20 years and explore new themes that will shape the future of our lotteries.

Themes will cover TV game shows and live draws, omni channel, advertising, sustainability, and digital marketing. Join CEOs for enriching discussions on the great 2022 marketing outlook.

Let’s go back to the future!

The program will be published soon. Stay tuned.