Events Calendar

Save the date:
January 21–23, 2026

Location: Barcelona, Spain

Content is Queen:
The Fundamental Art of Storytelling

In an era dominated by AI, fast-evolving tech, and ever-expanding media channels, it’s easy to get caught up in the noise. But here’s the real question: Have we forgotten what truly matters?

At the heart of every powerful brand lies one thing — the message. The story.

Join us in Barcelona from January 21–23, 2025, for a bold, future-focused Seminar that goes back to the roots of marketing: content and storytelling.

This isn’t just another trend talk — it’s a deep dive into what makes communication meaningful, impactful, and relevant for lottery brands today.

What’s in store:

• How lotteries can create deeper connections with audiences through human values
• The power of heritage and purpose in modern messaging
• Whether tradition is still a strength in your storytelling strategy
• Real-world examples from advertising, PR, CSR, and responsible gaming
• And: how marketing teams and creative partners can collaborate for better results

This Seminar is designed for people who want to build stronger, clearer, and more emotionally resonant communications. And for the second time, we’re bringing it all to the vibrant city of Barcelona, timed to partially overlap with ICE Barcelona.

The full agenda is coming soon — but why wait?

Register now and be part of the conversation.
Because Content is Queen, and your voice matters in the story we’re telling.