In the ever-changing landscape of the lottery industry, what distinguishes WLA member lotteries from the for profit gaming industry is their noble mission of raising funds for good causes. Each year, the majority of the pro ts that we generate go to support the public treasury, education, sports, culture, and various social causes. WLA member lotteries play a significant role in building a better society. The principle that lottery profits must be returned to society is at the heart of the WLA mission and it reinforces the legitimacy of our lottery business.
The WLA enjoyed many moments of success in 2013. Thanks to our members and contributors, the association continues to grow and prosper. 2013 was characterized by many highlights and we look forward to carrying that momentum into the new year.
The lottery business is unique in that it exists in the space between private and public sectors. In order for us to be successful, we need to be at home in both worlds. In the realm of private competitive business, we need to be innovative, creative, and courageous, in order to provide attractive and entertaining gaming products to our players. However, it matters not only how we develop our products, but also how we deliver them. In the public sector domain, we need to show patience, empathy, and respect, always mindful of the laws and cultural differences arising from jurisdiction to jurisdiction.