In 2017, at the global level, we once again provided a robust framework for professional development and continuous improvement. We maintained a set of world-class tools and standards that help our members, on a daily basis, to demonstrate the materiality of their responsible gaming and security control measures. We continued to liaise between the five regional lottery associations to develop synergies and enable lottery professionals to leverage the insights and experience of their peers around the world.
In the ever-changing landscape of the lottery industry, what distinguishes WLA member lotteries from the for profit gaming industry is their noble mission of raising funds for good causes. Each year, the majority of the pro ts that we generate go to support the public treasury, education, sports, culture, and various social causes. WLA member lotteries play a significant role in building a better society. The principle that lottery profits must be returned to society is at the heart of the WLA mission and it reinforces the legitimacy of our lottery business.
Throughout 2016, the World Lottery Association continued to assume its role as the global support orga- nization for state lottery operators, offering a range of professional services that help members around the world to provide a safe and responsible environment for their players.
The lottery business is unique in that it exists in the space between private and public sectors. In order for us to be successful, we need to be at home in both worlds. In the realm of private competitive business, we need to be innovative, creative, and courageous, in order to provide attractive and entertaining gaming products to our players. However, it matters not only how we develop our products, but also how we deliver them. In the public sector domain, we need to show patience, empathy, and respect, always mindful of the laws and cultural differences arising from jurisdiction to jurisdiction.