Full year global lottery sales for 2011 up by 13%; growth driven by Asia Pacific and Latin America.
Global lottery sales were up 13% in 2011 compared to global lottery sales in 2010, as lotteries recovered strongly from the lingering effects of the global financial crisis. The growth in worldwide sales was once again driven by the Asia Pacific and Latin American markets, which recorded consistent double-digit growth across each quarter of 2011, as against each corresponding quarter of 2010. The European market performed vigorously also, recording double-digit growth in the second half of 2011 versus the second half of 2010. The robust state of global lottery sales coming in to 2012 projects an optimistic outlook for global sales of lottery products throughout 2012.
Building off the continuing exceptional growth of the mainland Chinese lotteries, participating Asia Pacific lotteries witnessed an aggregate full year on full year increase in sales of 18.9%. For their part, participating Latin America lotteries recorded an aggregate increase in sales of 15.7% for the twelve months of 2011, as against the twelve months of 2010. Growth in the Latin American market was once again underpinned by the strong showing of Argentina’s Lotería Nacional Sociedad del Estado.
In Europe, aggregate lottery sales among the participating European lotteries grew by 10.7% in 2011, when compared to corresponding sales in 2010. Growth in the European market was simultaneously buoyed by stronger European-wide sales across the second half of 2011, and the sterling performance of Lottomatica over the same time frame. In contrast, participating North American lotteries witnessed an aggregate increase in sales of 6.2% in 2011 over sales in 2010, with growth being consistent and measured across all four quarters. The African market held steady overall, with participating African lotteries seeing an aggregate decrease in full year on full year sales of -0.5%. Better results from Africa in the second half of 2011 were offset by the drop in sales recorded in the first quarter of 2011.
For third quarter results, see here.
This edition of the WLA Quarterly Lottery Indicator marks both the second anniversary of the Quarterly Sales Indicator project, and the addition of Française des Jeux as a new member. With this latest addition to the portfolio of participating lotteries, the Quarterly Sales Indicator now covers more than 55% of the world lottery market by sales volume. We extend a warm welcome to our newest member and look forward to bringing you first quarter 2012 results shortly.
WLA Executive Director
|* Based on sales of participating lotteries. Participating lotteries by region:|
|Ghana: National Lottery Authority||Argentina: Lotería Nacional Sociedad del Estado|
|Morocco: La Marocaine des Jeux et des Sports||Brazil: Caixa Econômica Federal|
|Morocco: Loterie Nationale||Chile: Polla Chilena de Beneficencia|
|South Africa: Gidani (Proprietary) Limited||Mexico: Lotería National para la Asistencia Pública|
|Asia Pacific||North America|
|Australia: LotteryWest||Canada: Loto-Québec|
|China: China Sports Lottery||Canada: Ontario Lottery|
|China: Chinese Welfare Lottery||USA: California Lottery|
|Hong Kong: HKJC||USA: Connecticut Lottery Corporation|
|Japan: Mizuho Bank Ltd.||USA: Kentucky Lottery Corporation|
|Europe||USA: Minnesota State Lottery|
|Finland: Veikkaus Oy||USA: New York State Lottery|
|France: Francaise des Jeux||USA: Tennessee Education Lottery Corporation|
|Italy: Lottomatica S.p.A|
|Norway: Norsk Tipping AS|
|Portugal: Jogos Santa Casa|
|Spain: Loterías y Apuestas del Estado|
|Spain: Organización Nacional de Ciegos Españoles|
|Sweden: AB Svenska Spel|
|Switerland: La Loterie Romande|
|United Kingdom: Camelot Ltd.|