Full year global lottery sales for 2011 up by 13%; growth driven by Asia Pacific and Latin America.

2012-03-28

QLSI_FY_2011_regions_web

Global lottery sales were up 13% in 2011 compared to global lottery sales in 2010, as lotteries recovered strongly from the lingering effects of the global financial crisis. The growth in worldwide sales was once again driven by the Asia Pacific and Latin American markets, which recorded consistent double-digit growth across each quarter of 2011, as against each corresponding quarter of 2010. The European market performed vigorously also, recording double-digit growth in the second half of 2011 versus the second half of 2010. The robust state of global lottery sales coming in to 2012 projects an optimistic outlook for global sales of lottery products throughout 2012.

Building off the continuing exceptional growth of the mainland Chinese lotteries, participating Asia Pacific lotteries witnessed an aggregate full year on full year increase in sales of 18.9%. For their part, participating Latin America lotteries recorded an aggregate increase in sales of 15.7% for the twelve months of 2011, as against the twelve months of 2010. Growth in the Latin American market was once again underpinned by the strong showing of Argentina’s Lotería Nacional Sociedad del Estado.

In Europe, aggregate lottery sales among the participating European lotteries grew by 10.7% in 2011, when compared to corresponding sales in 2010. Growth in the European market was simultaneously buoyed by stronger European-wide sales across the second half of 2011, and the sterling performance of Lottomatica over the same time frame. In contrast, participating North American lotteries witnessed an aggregate increase in sales of 6.2% in 2011 over sales in 2010, with growth being consistent and measured across all four quarters. The African market held steady overall, with participating African lotteries seeing an aggregate decrease in full year on full year sales of -0.5%. Better results from Africa in the second half of 2011 were offset by the drop in sales recorded in the first quarter of 2011.

For third quarter results, see here.

This edition of the WLA Quarterly Lottery Indicator marks both the second anniversary of the Quarterly Sales Indicator project, and the addition of Française des Jeux as a new member. With this latest addition to the portfolio of participating lotteries, the Quarterly Sales Indicator now covers more than 55% of the world lottery market by sales volume. We extend a warm welcome to our newest member and look forward to bringing you first quarter 2012 results shortly.

Jean Jørgensen
WLA Executive Director

* Based on sales of participating lotteries. Participating lotteries by region:
Africa Latin America
Ghana: National Lottery Authority Argentina: Lotería Nacional Sociedad del Estado
Morocco: La Marocaine des Jeux et des Sports Brazil: Caixa Econômica Federal
Morocco: Loterie Nationale Chile: Polla Chilena de Beneficencia
South Africa: Gidani (Proprietary) Limited Mexico: Lotería National para la Asistencia Pública
Asia Pacific North America
Australia: LotteryWest Canada: Loto-Québec
China: China Sports Lottery Canada: Ontario Lottery
China: Chinese Welfare Lottery USA: California Lottery
Hong Kong: HKJC USA: Connecticut Lottery Corporation
Japan: Mizuho Bank Ltd. USA: Kentucky Lottery Corporation
Europe USA: Minnesota State Lottery
Finland: Veikkaus Oy USA: New York State Lottery
France: Francaise des Jeux USA: Tennessee Education Lottery Corporation
Greece: OPAP
Italy: Lottomatica S.p.A
Norway: Norsk Tipping AS
Portugal: Jogos Santa Casa
Spain: Loterías y Apuestas del Estado
Spain: Organización Nacional de Ciegos Españoles
Sweden: AB Svenska Spel
Switerland: La Loterie Romande
United Kingdom: Camelot Ltd.

All WLA members receive the WLA Quarterly Lottery Sales Indicator. Individual sales figures are confidential, and are available only to participating lotteries. Participating lotteries receive a separate, more detailed breakdown of quarterly sales figures. For enquiries regarding participation in the WLA Quarterly Lottery Sales Indicator, please contact Dr. Matthew Spinks ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) at the WLA Basel business office.